Why it is vital to update your KLCC condo website regularly
My last post on rebranding a 5* KLCC condominium - from Kondominum Kirana to Kirana Residence in 2010-2012 needs an update in 2021. One of the key components of the rebranding strategy led by the MC Committee under Jennifer Chan's leadership was to introduce a website - KiranaResidence.com- in 2010, quarterly newsletters, and a PR campaign to change market perceptions of the newly rebranded Kirana Residence.
Digital marketing experts in KL often say you should update your website frequently. They recommend a condominium website design refresh every few years to make sure it stays competitive with other KLCC MCs and JMBs websites.
Do your competitors have a chatbot? An online tour scheduler? Virtual tours for every floor plan? Are you less competitive in your market if you don’t have these features? Outdated website elements can make your KLCC condominium seem less desirable than others in the neighborhood.
No need to add a lot of bells and whistles to your KLCC condominium website- just make sure information like the JMB/MC committee membership is current, information like Covid19 updates for your condominium are available, no broken or missing links, and any information that prospective tenants or buyers might consider as part of their decision making is regularly updated. For example, major upgrades or improvements to existing facilities for residents should be highlighted.
Adding a blog to your KLCC condominium website is one of the most common ways to incorporate regular website updates into your PR strategy. This isn’t just so that you can share useful information with residents and potential tenants, it’s also a great way to boost your on-page SEO efforts. Not only does it allow you to update your site each time you post (signaling to Google that your site is current), but it also gives you added opportunities to incorporate SEO keywords without running the risk that Google interprets your efforts as keyword stuffing.
Source 360KiranaResidence.com
