Marketing Serviced Residences Part 1/2
Video Billboards
360 virtual tours, websites, e brochures, blogs, social media marketing etc all have a role to play in marketing serviced residences. But I think a video billboard onsite can also be a cost effective way of doing project marketing- besides showcasing promo videos, why not include drone shots or overhead flypasts showing the progress of construction of the superstructure, facilities decks and the interiors? 💡
EXSIM, the developer of 22MacAlisterZ, a serviced residence at MacAlister Road has this great marketing idea. I spotted a video billboard at the construction site in Penang. It's being used now to show videos the project's USPs and includes CGI pictures of the completed building and facilities. The MacAlister worksite which is the address of a restored colonial mansion is currently at its first stage of construction.
Whether on video billboards or websites, construction progress updates should give buyers of the $$$ serviced residences at 22MacalisterZ some peace of mind given a shortage of construction workers is expected because of Indonesia's recent move to suspend workers going to Malaysia.
Won't it be great to see other high end property developers of Branded Residences in Malaysia emulate the example of EXSIM ?
Infographics & 360 Virtual Tours
KSK Land's website for its 8 Conlay project - a mixed use development with a 5* hotel, retail podium and two branded serviced residences has an infographic display that shows buyers the stage of completion of their unit. You need to key in the floor and unit number and an infographic pops up showing several stages of completion.
🤠's Dua Sen: Infographics are a nice idea but I prefer to see an actual 360 virtual tour of my unit if I'm an overseas buyer. These days, 360 cameras like the Ricoh Z1 and Insta 360 mk 2 are affordable and easy to use. The rotatable 360 degree panoramas can be up to 4K in resolution.
#penangproperty #servicedresidences #realestate #BrandedResidences #marketingtipsfordevelopers #propertydevelopers #luxuryrealestate
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